The SEO landscape is evolving, with search engines placing increasing importance on factors such as user intent, mobile-first indexing, and featured snippets.
To keep up with these changes, rank tracking software has also evolved, offering a wealth of new features designed to help marketers make data-driven decisions.
What is the best rank tracker?
| Rank Tracker | The Best Bits | Starting Price | |
|---|---|---|---|
| Keyword.com | Comprehensive rank tracking tools Budget friendly Daily ranking updates |
$3/month | Get Started |
| Ranktracker.com | Various SEO tools White label reports Daily ranking updates |
$16/month | Get Started |
| SEMrush | All-in-one SEO platform Tracks SERP features Powerful competitor analysis |
$119.95/month | Get Started |
| AccuRanker | Real-time rank updates Highly accurate tracking In-depth competitor analysis |
$116/month | Get Started |
| ProRankTracker | Cloud-based platform White-label reports Supports mobile rank tracking |
$13.50/month | Get Started |
1. Keyword.com
Keyword.com is a dedicated rank tracking tool designed to help businesses and SEO professionals monitor keyword performance across multiple search engines.
What sets Keyword.com apart is its simplicity and focus on delivering highly accurate rank tracking data. This platform is particularly useful for agencies, freelancers, and marketing teams who need to track keyword performance and SEO progress on a daily basis.
Keyword.com offers keyword tracking with daily updates across multiple regions and devices, including mobile and desktop. Users can monitor rankings from Google, Bing, and Yahoo, ensuring comprehensive coverage of their SEO campaigns.
The tool also allows for detailed competitor tracking, enabling users to compare their keyword performance with that of their competitors.
Pros
- Accurate, daily keyword ranking updates across multiple search engines.
- Competitor tracking to compare keyword performance with competitors.
- Simple, user-friendly reporting interface.
- Automated reporting with scheduled delivery.
- Includes rank tracking across mobile and desktop devices.
Cons
- Primarily focused on rank tracking with fewer additional SEO features.
- May lack the depth of tools offered by more comprehensive SEO platforms, as it is more focused on rank tracking.
Overall, Keyword.com is an excellent choice for businesses and agencies seeking a straightforward, highly accurate rank tracking tool. While it doesn’t offer as many additional features as some all-in-one SEO platforms, its precision and ease of use make it a top choice for SEO professionals focused on keyword performance.
2. Ranktracker.com
Ranktracker is a comprehensive SEO platform designed to provide users with accurate rank tracking and a range of other SEO tools. It is tailored for SEO professionals, agencies, and businesses looking to monitor keyword rankings on a global scale. Ranktracker offers both beginner-friendly and advanced features, making it suitable for businesses of all sizes.
Ranktracker’s core functionality revolves around its highly precise rank tracking, allowing users to monitor keyword performance across search engines like Google, Bing, Yahoo, and others.
With daily ranking updates and real-time data, SEO specialists can track keyword movements, analyse trends, and compare performance to competitors. The platform also supports local SEO, making it an excellent choice for businesses targeting specific geographic locations.
In addition to its rank tracking capabilities, Ranktracker includes tools for keyword research, SERP analysis, and backlink monitoring. This makes it a well-rounded SEO solution that goes beyond just tracking rankings.
Pros
- Accurate, daily keyword rank updates across multiple search engines.
- Includes tools for keyword research, SERP analysis, and backlink monitoring.
- User-friendly interface with clear, visually appealing reports.
- Local SEO tracking for businesses targeting specific regions.
- Comprehensive competitor analysis features.
Cons
- Can be overwhelming for beginners with many advanced features.
- Higher-tier plans can be expensive for smaller businesses.
- Some features are limited in the basic plan.
Overall, Ranktracker is an excellent choice for SEO professionals and agencies seeking a comprehensive tool for tracking keyword performance and managing SEO campaigns. Its combination of rank tracking, keyword research, and backlink monitoring makes it a powerful option, though smaller businesses may find the cost of higher-tier plans prohibitive.
3. SEMrush
SEMrush is one of the most widely recognised SEO tools, offering a comprehensive suite of features for digital marketers and SEO professionals. SEMrush goes far beyond simple rank tracking, providing tools for keyword research, site audits, backlink analysis, and competitor research.
This all-in-one platform is ideal for businesses and agencies looking to manage multiple aspects of their SEO campaigns in a single tool.
The Position Tracking feature in SEMrush allows users to monitor keyword rankings across different search engines, devices, and geographic locations. It provides daily updates on rankings, allowing SEO professionals to track fluctuations and adjust strategies in real-time.
SEMrush also enables users to track SERP features such as snippets, local packs, and knowledge panels, making it easier to understand how a site is performing in modern search results.
One of SEMrush’s standout features is its competitor analysis capabilities. Users can compare their keyword rankings against competitors, uncover keyword gaps, and identify new opportunities to boost visibility.
Additionally, SEMrush includes an easy-to-use reporting tool, which enables users to generate professional reports for clients or internal stakeholders.
Pros
- Comprehensive SEO suite including rank tracking, keyword research, and backlink analysis.
- Tracks SERP features such as snippets and local packs.
- Powerful competitor analysis and keyword gap identification.
- Daily ranking updates across multiple devices and regions.
- Highly detailed, easy-to-generate reports for clients.
Cons
- More expensive than many rank trackers, especially for smaller businesses.
- The extensive feature set can be overwhelming for beginners.
- Some advanced features are limited to higher-tier plans.
Overall, SEMrush is an excellent choice for businesses and agencies seeking a full-featured SEO platform. While it may be more expensive than some dedicated rank tracking tools, its wealth of features and advanced insights make it a top choice for users who need more than just rank tracking.
4. AccuRanker
AccuRanker is one of the fastest and most accurate rank tracking tools available, specifically designed for SEO professionals, agencies, and businesses who demand high performance and real-time data. Known for its speed and scalability, AccuRanker is perfect for businesses that need to track rankings for thousands of keywords with precision.
AccuRanker offers highly accurate daily keyword rank tracking across multiple search engines, including Google, Bing, YouTube, and Baidu, making it a global solution.
One of its key strengths is the ability to generate on-demand updates, allowing users to check rankings at any time, providing immediate insights.
AccuRanker also provides an intuitive and clean interface, which simplifies the process of tracking keyword rankings and performance metrics.
Another powerful feature of AccuRanker is its in-depth competitor analysis. Users can track competitors’ keyword performance side-by-side, helping identify opportunities and gaps.
Additionally, the tool integrates seamlessly with Google Analytics and Google Search Console, providing additional data to enhance insights.
Pros
- Real-time rank updates with instant, on-demand checking.
- Highly accurate keyword tracking across multiple search engines.
- In-depth competitor analysis for side-by-side comparison.
- Clean and user-friendly interface.
- Integrates with Google Analytics and Google Search Console.
Cons
- Pricier than some competitors, especially for smaller businesses.
- Primarily focused on rank tracking, with fewer advanced SEO features.
Overall, AccuRanker is an ideal solution for agencies and professionals seeking fast, accurate, and scalable rank tracking. While it may be more expensive than some other tools, its precision, real-time data, and competitor analysis make it an excellent investment for large-scale SEO campaigns.
5. ProRankTracker
ProRankTracker is a feature-rich rank tracking tool designed to deliver accurate daily updates and in-depth reporting for SEO professionals, businesses, and agencies.
Known for its comprehensive tracking capabilities, ProRankTracker monitors keyword performance across all major search engines, including Google, Bing, Yahoo, YouTube, and even Amazon.
What sets ProRankTracker apart is its cloud-based platform, which ensures users can access their ranking data from any device.
The tool provides keyword tracking on both global and local scales, making it an ideal solution for businesses targeting specific geographic regions. ProRankTracker also supports mobile rank tracking, helping users track keyword performance on mobile devices.
Pros
- Tracks rankings across major search engines, including YouTube and Amazon.
- Offers white-label, customisable reports with automated delivery.
- Supports both global and local keyword tracking.
- Mobile keyword rank tracking available.
- Cloud-based platform accessible from any device.
Cons
- Interface can feel overwhelming for beginners due to its wide range of features.
- Some advanced features are limited to higher-tier plans.
Overall, ProRankTracker is an excellent choice for businesses and agencies seeking a flexible, cloud-based rank tracking tool with customisable reports. Its broad range of features makes it a solid option for those needing more than just basic rank tracking.
Further reading:
— Best 5 SEO dashboards
— Why Measuring Success Matters in Australia
— How to Choose the Right SEO Rank Tracking Tool for Your Business
— Top 5 Mistakes to Avoid When Tracking Keyword Rankings