Tips, Guides & Straight Talk About SEO
Practical advice for Aussie business owners who want to understand their Google rankings.
Local SEO for Tradies: A No-Jargon Guide
Plumbers, electricians, builders — if you work in a specific area, local SEO is how you get found. Here's the plain-English version, no marketing degree required.
Sarah Mitchell
What to Do When Your Rankings Drop (Without Panicking)
A ranking drop feels like a crisis, but most are recoverable. Here's a calm, practical checklist for diagnosing the cause and getting back on track.
Sarah Mitchell
How to Choose the Right Keywords for Local SEO
Picking the right keywords is the difference between ranking for searches that bring you customers and ranking for searches that bring you nothing. Here's how to get it right.
Sarah Mitchell
7 Signs Your SEO Agency Isn't Doing Their Job
Paying for SEO but not sure what you're actually getting? Here are the red flags every Aussie business owner should watch for — and how to hold your agency accountable.
Sarah Mitchell
5 Signs Your SEO Agency Might Be Taking You for a Ride
Paying for SEO but not sure if it's working? Here are five red flags that your agency might not be delivering the goods.
Sarah Mitchell
What Is Keyword Rank Tracking and Why Should You Care?
New to rank tracking? Here's a plain-English explainer on what it is, how it works, and why every business with a website should be doing it.
Sarah Mitchell